A leading company in Mumbai is seeking a talented and experienced Social Media Specialist to enhance our brand presence and engage our audience through innovative social media strategies. The ideal candidate will have a proven track record of managing various social media platforms to grow engagement, brand awareness, and drive business objectives.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy to increase brand visibility and online presence.
• Manage and oversee social media content across all platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Measure the success of social media campaigns using analytics tools to gauge effectiveness and understand the audience.
• Stay updated with the latest social media best practices and technologies.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with Marketing, Sales, and Product Development teams to ensure brand consistency.
• Communicate with industry professionals via social media to build a strong network.
• Train internal teams to integrate and maintain a cohesive social media strategy.
• Manage and facilitate social media communities by responding to posts and fostering discussions.
• Monitor SEO and user engagement and suggest content optimization.

Required Skills:

• Proven work experience as a Social Media Specialist or Social Media Manager with a minimum of three years in the field.
• Solid understanding of content management, creative writing, and SEO.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+, and other social media best practices.
• Experience in audience research and using social media marketing tools.
• Ability to deliver creative content (text, image, and video).
• Excellent communication, multitasking, and analytical skills.
• Familiarity with web design and publishing.
• Degree in Marketing or a relevant field.